To discuss: Marketing and the steps in the marketing process.
Marketing is the process where the aim is to satisfy the customers’ needs and wants. This is the management concept where goods and services are exchanged from one end to the customers’ end.
Marketing is a wide concept that meant advertising and selling in olden times. However, in recent trends, marketing attempts to satisfy the needs and wants of the customers. The marketer has to do research, understand the needs of the customers, and then develop the products.
There are two main criteria that the marketer seeks to accomplish. They are given below:
Steps in the marketing process:
The process in marketing consists of four stages. They are as follows:
Thus, the above-mentioned are the steps in the marketing process.
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