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Chapter 1, Problem 1.3DQ

BuyFindarrow_forward

Marketing: An Introduction (13th E...

13th Edition
Gary Armstrong + 1 other
ISBN: 9780134149530

Solutions

Chapter
Section
BuyFindarrow_forward

Marketing: An Introduction (13th E...

13th Edition
Gary Armstrong + 1 other
ISBN: 9780134149530
Summary Introduction

To discuss: Customer-engagement marketing and how it relates to the surge in digital and social media technologies.

Introduction:

Customer engagement refers to new marketing techniques encouraging continuous customer’s involvements in determining brand conservation, brand experience, and brand community.  It helps to make the brand an important part of a consumer’s conversations and lives. It also engages customers more deeply and interactively to process their targets through online portals, mobiles, and social media.

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