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Chapter 1, Problem 1.4DQ

BuyFindarrow_forward

Marketing: An Introduction (13th E...

13th Edition
Gary Armstrong + 1 other
ISBN: 9780134149530

Solutions

Chapter
Section
BuyFindarrow_forward

Marketing: An Introduction (13th E...

13th Edition
Gary Armstrong + 1 other
ISBN: 9780134149530
Summary Introduction

To discuss: The reason for a business desiring fewer customers among a large group while implementing customer relationship management.

Introduction:

Customer relationship management is the concept where the management will build and maintain a smooth relationship with customers by offering advanced values for the customers’ satisfaction.

Explanation

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