# Chapter 1, Problem 2ALC

### Marketing: An Introduction (13th E...

13th Edition
Gary Armstrong + 1 other
ISBN: 9780134149530

Chapter
Section

### Marketing: An Introduction (13th E...

13th Edition
Gary Armstrong + 1 other
ISBN: 9780134149530
Summary Introduction

To discuss: The marketing and the criteria it seeks to accomplish.

Introduction:

Marketing is the process where the aim or goal is to satisfy the customers’ needs and wants. This is, it is the management concept where the goods and services are exchanged from one end to the customers’ end.

## Explanation

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