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Chapter 1, Problem 2BLC

BuyFindarrow_forward

Marketing: An Introduction (13th E...

13th Edition
Gary Armstrong + 1 other
ISBN: 9780134149530

Solutions

Chapter
Section
BuyFindarrow_forward

Marketing: An Introduction (13th E...

13th Edition
Gary Armstrong + 1 other
ISBN: 9780134149530
Summary Introduction

To discuss: The way how J Airways manages its relationship with customers and their management strategy.

Introduction:

Customer relationship management is the one of the most important concepts of marketing in recent trends. It builds a smooth relationship with the customers by way of delivering the customer satisfaction and values.

Explanation

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