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Chapter 1.1, Problem 1PC

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M Marketing

6th Edition
Levy Grewal
ISBN: 9781259924033

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Chapter
Section
FindFindarrow_forward

M Marketing

6th Edition
Levy Grewal
ISBN: 9781259924033
Summary Introduction

To determine: The definition of marketing.

Introduction: Marketing is an art in which a seller sells the goods and services to the customers. Marketing has four important elements which are called 4 P’s.

Explanation

Marketing is one of the management processes in which management tries to move goods and services to its customer according to their requirement. There are important elements of the marketing which are known as 4 P’s.

The 4P’s of the marketing are as follows.

  • Product
  • Price
  • Place and
  • Promotion
Conclusion

Thus, the marketing is that management work where management tries to sell goods and services to its customer.

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