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Chapter 4, Problem 1ALC

BuyFindarrow_forward

Marketing: An Introduction (12th E...

12th Edition
Gary Armstrong + 1 other
ISBN: 9780133451276

Solutions

Chapter
Section
BuyFindarrow_forward

Marketing: An Introduction (12th E...

12th Edition
Gary Armstrong + 1 other
ISBN: 9780133451276
Summary Introduction

To discuss: The marketing research used by Company RB to learn about its customers preferences and buying preference.

Research techniques:

Marketers use various research techniques to know about the customers taste and preference like online survey, phone survey and, testing.

Explanation

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