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Chapter 5, Problem 1ALC

BuyFindarrow_forward

Marketing: An Introduction (13th E...

13th Edition
Gary Armstrong + 1 other
ISBN: 9780134149530

Solutions

Chapter
Section
BuyFindarrow_forward

Marketing: An Introduction (13th E...

13th Edition
Gary Armstrong + 1 other
ISBN: 9780134149530
Summary Introduction

To think: The buying process that Person X follow and the factors that influence the decision on a major purchase that was recently made by Person X.

Introduction:

The purchasing behavior of the households and the individuals for their personal consumptions are known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.

Explanation

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